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ICC Cricket World Cup 2015 commercial rights protection programme
Following a successful partnership during the ICC Champions Trophy 2013
and the ICC World Twenty20 2014, the ICC has continued its engagement of
Copyright Integrity International (CII) to work closely with its
in-house legal team on the management of a comprehensive rights
protection programme for the ICC Cricket World Cup 2015, which gets
underway on 14 February 2015 in Australia and New Zealand.
Based in Bengaluru, India, CII is a privately-held specialist in online
and offline anti-piracy protection services for sports clients. It will
provide the ICC with a suite of commercial rights-protection and
anti-piracy services and solutions such as online content and broadcast
protection, comprehensive trademark and brand protection, and media
terms enforcement, in a programme designed to protect the ICC’s
intellectual property rights from the threats of piracy, ambush
marketing and unlicensed use.
As part of that programme, it has recently released brand and content
protection guidelines for the tournament. Through a series of easy to
understand FAQs and illustrations, this document provides companies and
members of the public with a useful guide to how they might associate
with the event without infringing the rights that have been granted to
the ICC’s official partners.
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